Marketing 101: You can guide & mentor publicity, but you can't control it.
I got a message from a friend over at http://www.greatgamesexperiment.com saying:
"I was hoping I could get your help in boosting GGE's popularity a bit. I posted a link on Digg if you could go there and 'Digg it' that would be very neighborly of you."
Then over on another site, he was mentioning it again & one of GGE's creator's left a comment saying, "We kind of don't want it Dugg yet.
Once it becomes totally open, then it would be cool to get it to the front page. Everybody Digg it on March 3, 2007!"
Wouldn't it have been better if he had thanked his fan for his efforts? And think of how he could have taken advantage of the publicity by blowing open a few of the sites' pages for public browsing? Now when some people see it on March 3rd, they will say, "Oh hey, there's that site that won't let see anything unless you are member." And they will go elsewhere.
summary: Don't fight free publicity, embrace it!
I got my own surprise yesterday! When I asked someone to look at luckyhonu.com, he did, but then he helpfully did some of his own promotion, including calling us Lucky Ho Nu. Honu is the hawaiian turtle, but apparently this fella thought it was 2 separate words. According to the Alta Vista Translator, Ho Nu doesn't translate into anything in any of those languages. Phew. I'd hate to be running a website that meant lucky baby seal killer or something!
Teens using IM-lingo in essays at school. Wonder if English teacher, toiyabe gets any of this? - http://www.cnn.com/2007/TECH/02/09/chat.lingo.ap/index.html?eref=rss_latest